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Online shopping in Greece to a new level

In 2016, the Greeks became more and more active to make purchases over the Internet.

This is evidenced by results of a study conducted by the Research Institute for the retail industry (ΙΕΛΚΑ).

According to the report, in 2016, the volume of purchases of supermarket goods via the Internet amounted to 20% of the total sales. At the same time that in the year 2015 - 16%.

The trend, according to analysts, due to factors such as:

  • changing consumer habits as a result of the wider use of new technologies
  • the appearance of a large number of online stores
  • increased use of credit cards when paying for purchases

The same report notes that this trend will continue. In addition, 52% of respondents said that the Internet they are easier to find information on the cost of the goods and can use their resources more efficiently.

A source: newsbomb

Tags: Greece, Economy, Trade, Internet, Statistics