In 2016, the Greeks became more and more active to make purchases over the Internet.
This is evidenced by results of a study conducted by the Research Institute for the retail industry (ΙΕΛΚΑ).
According to the report, in 2016, the volume of purchases of supermarket goods via the Internet amounted to 20% of the total sales. At the same time that in the year 2015 - 16%.
The trend, according to analysts, due to factors such as:
The same report notes that this trend will continue. In addition, 52% of respondents said that the Internet they are easier to find information on the cost of the goods and can use their resources more efficiently.