News from Partners:

Expert: How to fight for eternal youth women around the world

Modern medicine has given people the opportunity to live much longer than ever before - it shows in life expectancy, which can not be compared with the one that was 100, 200 or more years ago. And we need increasingly to take care of their health, the state of the skin, which changes with age.

We talk about how people try to extend the beauty and how different human ideals of beauty in different countries, we have invited the main man and the President of the French brand Institut Esthederm Batidzhello Lorenz, who recently arrived in Latvia.

Lorenz believes that every country - its different perception of beauty. But common to all factor - the desire as long as possible to preserve youthfulness.

"Due to the age of globalization, when the Internet appeared available in almost every part of the world, women have become much more aware of the possibilities of preserving youth. If 20 years ago the most popular means of preserving youth had surgery, but now women are increasingly prefer natural remedies and procedures "- says Ms. Batidzhello. Consumers themselves apparently also noticed that stores their triumphant "march" on the shelves of beauty products keeping began more than one eco-friendly and organic products. Institut Esthederm also supports naturalness in beauty care.

Lorenz described the rituals of beauty care in different countries of the world, by which women try to preserve youth, and especially noted Japan where skincare use a significant amount of unusual products and procedures. Each has developed its own protocol Japanese skincare that it adheres to the early morning to late evening, says the expert. In addition, anti-age products or anti-aging Japanese women are starting to be used in a fairly early age.

"It is interesting that in Iran, women who in ordinary life show others only their eyes, facial and body are paying as much attention as the Japanese women. In my opinion, so Iranians retain care and in some sense compensate its natural desire for femininity, despite the fact that it can not see any outsider. If we compare women living in France and Russia, it is worth noting that the French in their views more freely than the Russians - they are searching for their individual beauty, not following any standards. But Russian girls create their own beauty, to a greater or lesser extent, based on stereotypes that society is considered to be beautiful and attractive, "- says Lorenz.

During discussions with known Latvian beauty specialists and dermatologists about the prospects of the industry for the future, Lorenz was pleased to hear one remarkable conclusion - skin care should be based on its natural ability to heal itself. Similar philosophy adheres brand Institut Esthederm.

Instead of looking outwardly noticeable temporary solutions, the brand aims to "teach" your skin, to accustom her to recover on its own, that it was provided to only those substances that are contained in the skin itself.

The philosophy of the brand is a long-term beauty - human skin is programmed to live more 100 years, so it is necessary to take care of relying on the long-term prospects, using active ingredients that help the skin to re-learn how to maintain its inherent energy and restore their ability to regenerate.

"Today, people do not just want to spend less money than usual, but also to acquire the appropriate price products. This means that important as price and quality - says Lorenz - Even those who have enough money to buy everything your heart desires, follow this method of shopping. People often make purchases carefully, thinking not only about how profitable buying, but also about whether the product would be good for the skin, body and overall health. People are looking for products with value. Therefore, the most important thing to remember for the sake of their health and beauty - that is necessary to get a quality product. "

Expert urges all active care not only about their health, but also the place where we live. This is our land, our planet, our home. We eat more correctly, using available in their country, seasonal products, we move to a more "green" principles, going on nature by bike, we use quality and natural beauty products etc.

On materials: